Vinette Rose Italian Boutique is a pop-up store located in Cranford, New Jersey and grew from a partnership that soon became a lifelong friendship, and was named for our grandmothers, Vinette Paslaqua and Rosa Gallicchio.  Melinda Ciattarelli and Francesca Rosa Merendino met through their love of Italian style and decided to work together to import Italian bags and jewelry so that every woman could experience Italian quality, glamour, and unique style without having to travel to Italy!  


Shortly after opening their first pop-up location the business partners were provided an opportunity by a respectable, small-town businessman, and friend, to display their products in a second location. This became their second pop-up location and is located in Hillsborough, New Jersey at Bentley’s Fine Jewelers. 


Their goal is to start a new trend in business by working with people, not working against the Internet.  They recognize that brick and mortar stores are struggling due to the evolution of the world wide web; however, they are determined to create an environment that is personal, yet web-friendly! 


They also plan to expand their inventory, and eventually carry stylish, Italian men’s products.  This is a plan in the making and they hope to make this a reality within the first year of their business venture.  "We love what we do and we hope you love the products that we have to offer too!"


"Every woman has a bag, but does every woman need to have the same bag?"



Vinette Rose Italian Boutique

Bentley’s Fine Jewelers

25 North Ave. W. (Located in Ciao Amici)

206 and Amwell Road (ShopRite Center)

Cranford, New Jersey 07016

Hillsborough, New Jersey 08844

 (908) 240-5097 / (908) 565-2856 

(908) 428-4141


Vinette Rose Boutique

  • We carry imported Italian bags and jewelry from exclusive designers… Cruciani, Braccialini, Vendula, and Rebecca!
  • (908) 565-2856 / (908) 240-5097
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